Includes: In-depth Global Forrester Research | Interviews with Useful Brands | Brand Playbook
A custom study of over 100 marketing & product development decision-makers across major US & UK brands. Revealing how brands are prioritising investments in developing useful digital products and shifting to new organisational models.
Interviews with innovation heads at major brands who are differentiating through a focus on Useful customer experiences. Featuring Virgin Atlantic, Hive by British Gas, John Lewis, Cancer Research UK and Lloyds Banking Group.
A playbook for brands who are looking to create useful products, services and customer experiences. Includes 10 plays, actions and tasks to help brands drive utility through purpose, people and platforms.
“A magnum of knowledge distilled from years of practical experience in creating brand utility. I wish I had it when we set out at Microsoft to battle Google and I'm glad I have it now as we embark on reinventing Travelex.” Dave Wascha, Global Director Digital Products, Travelex
A custom study of over 100 marketing and product development decision-makers across major US and UK brands.
Of Brands Believed that their Brand API strategy will be more important than their own website or app in the future
of brands have significantly increased spending on innovation, whilst lowering ad and social budgets
of customers chose brands with digital products or services that met their needs
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